Nike Just Do It

In september former 49ers quarterback colin kaepernick became the new face of nike s just do it campaign.

Nike just do it. The founder of the wieden kennedy agency dan wieden credits the inspiration for his just do it nike slogan to gary gilmore s last words. Just do it is a trademark of shoe company nike and it is one of the core components of nike s brand. Few sayings summon the athletic spirit quite like nike s most infamous slogan just do it for decades it has been the competitive call for athletes of all sports and continues to reign supreme as one of the most recognized statements in the sports world. Two of its most prominent examples.

Nike aligning kaepernick with just do it is the latest chapter in the company s history of responding to issues resonating with the public at a given moment. Let s do it the just do it campaign allowed nike to further increase its share of the north american domestic sport shoe business from 18 to 43 from 1988 to 1998. One of the first television spots of the campaign featured a video of 80 year old marathoner walt stack see video below who explains to viewers how he runs 17 miles every morning. Nike just do it collection.

The phrase first used in a nike advert in 1988 was pitched to the firm by advertising executive d. The very first commercial in which just do it was used. We look back at the history of the three word phrase. Nike delivers innovative products experiences and services to inspire athletes.

To mark the just do it slogan s 30th anniversary in 2018 nike released an ad with colin kaepernick the former san francisco 49ers quarterback who kneeled in protest during the national anthem. The slogan was coined in 1988 at an advertising agency meeting. Launched in 1988 the nike just do it campaign featured professional and amateur athletes talking about their accomplishments and the emotions they feel as they exercise. Eric risberg ap this article is.